HR Onboarding Solutions, a local human resources business, has won the San Angelo Business Plan Competition and its top prize of $25,000 in cash.


Owned and operated by Brent Jameson, HR Onboarding Solutions provides customized systems, including electronic forms that integrate into customers’ software. The service increases efficiencies by eliminating the need for paper forms and manual processes and data entry.

Jameson, who has 20 years of experience in human resources and technology, was judged to have crafted the best business plan from among the 41 entrepreneurs who entered this year’s contest, which was open to local start-ups and existing businesses wishing to expand. A business plan is a comprehensive document that offers an organized view of a specific business idea. Plans should reflect the vision of a market opportunity and serve as a blueprint for developing the proposed business.

Moontime, a start-up e-retailer, won the second-place prize of $20,000. Owned and operated by Chelsea Waldrop, Moontime offers teas, oils, ointments, aromatherapies and other natural products that nurture and heal women bodies during monthly cycle. A box of such goods is delivered to customers’ homes through a monthly subscription.

Third-place winner Longhorn Coffee Co. will use its $15,000 prize to grow its operations. Owners Scott and Laurie Deckers have been roasting coffee for more than 10 years. Started as a hobby, Longhorn Coffee Co. evolved into a cottage business selling to friends and family. Today it markets to wholesalers, retailers and restaurants, including Pinkie’s Liquor Stores, Concho Pearl Icehouse and Market Street.

The City of San Angelo Development Corp., which administers the half-cent sales tax for economic development, funded the $60,000 in cash prizes. Winners also get in-kind rewards. Winners may be eligible to apply for The Business Factory incubator program.

Advisers from the Angelo State University Small Business Development Center and students from the ASU College of Business aided entrants in drafting plans. The competition was coordinated by ASU’s SBDC and business college, and The Business Factory.

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