Beer to Keep Texas Beautiful
As part of its nationwide EveryOneCan program, Coors Light will donate five cents to Keep Texas Beautiful for every Silver Bullet served in participating Texas bars through August 31, 2017. The donation, potentially as much as $100,000, commemorates the organization's 50th anniversary.
EveryOneCan is a national program built on the principle that everyone, brewers to bartenders to consumers, can and should strive to practice environmental stewardship. This Texas-based extension of the initiative enables drinkers to contribute to the beautification of Texas through the Keep Texas Beautiful donation. The donation will total anywhere from $25,000 to $100,000, depending on sales.
As we tell people to make more sustainable choices, it's important that we make it easy for our drinkers to do so", said Heather Killebrew, field marketing director for MillerCoors Central region. With this program, drinkers are able to make a sustainable choice and help Keep Texas Beautiful, literally and figuratively, just by buying Coors Light at their local bars".
We admire Coors Light for leading in sustainable brewing efforts and are grateful for their donation to help Keep Texas Beautiful", said Suzanne Kho, Keep Texas Beautiful's executive director. It's always fun when we can incentivize people with a go enjoy a beer and help us out. This will go a long way in helping us continue to reduce waste, clean up litter and beautify our great state.
In addition to this donation, the national EveryOneCan program includes a partnership with TerraCycle, the global leader in collecting and repurposing hard-to-recycle waste. Working with TerraCycle and other partners, Coors Light will reduce environmental impact in a variety of ways, including rewarding consumers with cooler bags made from recycled vinyl advertisements and grills made from recycled kegs.
This recycling initiative is the most recent addition to The World's Most Refreshing Beer's history of innovation in energy, waste reduction and waste conservation. In addition to cutting its aluminum usage by 3.8 million pounds in 2016, Coors Light has built the most powerful U.S. solar array at any one brewery, in Irwindale, Calif., which can produce the equivalent of 22 million beers per year powered by the sun.