We are in an election year (as if 2020 wasn't crazy enough), and we are about to start seeing political ads left and right. Whether we want to, or not.

Well Facebook and Instagram want to help you get past the political ad minefield and they're doing so in a technical manner.

In a interview with USA Today, Mark Zuckerberg defended his reasoning saying:

“By giving people a voice, registering and turning out voters, and preventing interference, I believe Facebook is supporting and strengthening our democracy in 2020 and beyond,” he wrote. “And for those of you who've already made up your minds and just want the election to be over, we hear you — so we're also introducing the ability to turn off seeing political ads. We'll still remind you to vote.”

The reasoning behind blocking the political ads is to encourage more people to turn up and vote in November.

The feature is currently available for some right now, but it will be available for everyone in the coming weeks.

Get more details about the new feature, here.

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