Today, H-E-B will donate $50,000 to the American Red Cross and will begin accepting customer donations for the victims of Hurricane Sandy.  Customers are encouraged to donate now through Monday, December 3, 2012 as part of an in-store donation campaign.    

All monies received will benefit the American Red Cross, and will be directed towards relief efforts on the East Coast. One hundred percent of all funds received will go towards providing safe shelter, consistent food supplies and clean drinking water.  

“We are deeply saddened by this tragedy,” said Winell Herron, group vice president of public affairs, diversity and environmental affairs for H-E-B. “H-E-B’s donation campaign offers a convenient and efficient way for our customers to support the needs of the victims of this devastating hurricane.”

The campaign offers H-E-B customers an opportunity to join H-E-B’s aid by adding a donation in increments of $1, $3, or $5 to their total grocery bill.

When a natural disaster occurs, H-E-B focuses on helping those in need.  Since 1985,
H-E-B has been supporting emergency response missions to provide critical supplies to victims of earthquakes, hurricanes and flooding.